If the traditional know-how of small producers is not properly valued, a whole cultural heritage may be lost which can be used to generate sustainable economic development and which today can produce niche foods increasingly appreciated by consumers in search of authenticity. To understand what can be done to improve the promotion of products that are an expression of the Alpine food heritage, a group of AlpFoodway researchers did a digital ethnography study and discovered how people talk online about Alpine food
AlpFoodway - News archive
Alpine food, consumers and online storytelling
The rift between local culture and tourist attraction can be welded
Safeguarding food heritage and respectfully marketing it are the two pillars of the AlpFoodway sustainable development model. These two objectives go together with the need to align the heritage representation made by the community for itself and that intended for "outsiders", often tourists. Through its 10 pilot actions, AlpFoodway identified how to bring these two aspects together.